Hermes Kanban is the new feature that turns Hermes Agent into a full SEO website builder — 50 pages, keyword research, internal links, all free.
If you've been writing SEO content one post at a time, this changes everything.
This post covers:
- What Hermes Kanban is.
- How to use it for SEO websites.
- How it built a 50-page site for me.
- Real ranking results from this exact method.
The Quick Pitch
Hermes Kanban is a brand new feature inside Hermes Agent.
Most people don't know it exists yet.
It makes Hermes 10× more powerful for big projects.
You give it one goal.
It plans your entire SEO strategy automatically:
- Keyword clusters.
- Content architecture.
- Internal linking strategy.
- 50+ pages mapped out.
All before you write a single word.
Then it builds the whole site.
Free.
Open source.
Real Ranking Results From This Method
Three sites I've used this exact method on:
- One site went from zero to 1,100+ clicks per day.
- Another from zero to 346 clicks per day.
- A third from zero to 25 clicks per day (hundreds per month).
All ranking on Google directly.
Plus, ranking inside Google AI Mode for content + LinkedIn posts.
How To Set Up Hermes Kanban
Step 1 — Get Hermes installed
If you don't have Hermes, see How To Setup Hermes Agent.
Make sure you're on Hermes v0.12 or later.
Step 2 — Run the Hermes dashboard
hermes dashboard
Hosted locally.
Step 3 — Initialise the Kanban
hermes gateway start
hermes kanban init
This launches the database and reads your Hermes profiles.
Step 4 — Assign agents to the Kanban
You can use the Kanban with different Hermes agent profiles.
For SEO, I have a specialised SEO writer profile.
Step 5 — Run a Kanban create command
hermes kanban create [your goal]
Example: "Build a 50-page AI SEO website targeting AI agent community keywords."
🔥 Want my Hermes Kanban SEO playbook? Inside the AI Profit Boardroom, I share my Hermes Kanban setup, SEO templates, and 30-day road map. Plus 2-hour Hermes course and weekly live coaching where you can share your screen for help. 2,800+ members. → Get the playbook
What Hermes Kanban Builds Automatically
For a single SEO mission, it produces:
1 — Strategic positioning
Why this site.
Who it's for.
What angle to take.
2 — Keyword strategy
Cluster-based.
Each cluster has example keywords + intent.
3 — Content architecture
Pillar + cluster pages mapped out.
4 — On-page SEO template
Standard format applied to every page.
5 — GEO (Generative Engine Optimization)
Optimised for AI search engines too.
6 — Link building strategy
Active link building plus digital PR angles.
7 — Conversion architecture
How to lay out the site for conversions, not just rankings.
8 — Measurement KPIs
What to track.
9 — Quick wins
Low-hanging fruit to capture first.
10 — Implementation timeline
Realistic schedule for execution.
This is what real SEO consultants charge thousands for.
Hermes Kanban does it free in 5-10 minutes.
How To Watch It Work Live
If you want to watch:
hermes kanban watch
You see:
- Each Kanban task moving through stages.
- Agent terminal output.
- Files being created.
For visual people, this is satisfying.
Then It Builds The Actual Website
After the strategy, comment on the Kanban post:
"Build out the website."
A new task starts.
Hermes builds:
- Homepage.
- Topic cluster pages.
- Blog post structure.
- Site map.
- Meta tags + schema.
- CTA + conversion architecture.
- Internal linking.
50+ pages from a single keyword strategy.
This is the Hermes Swarm pattern applied via Kanban.
Goals + Agent Swarms
Two related features.
Goals
You can set autonomous goals for an agent.
E.g. "Build out a new AI SEO website" or "Optimise my existing WordPress site."
Give it the access token.
It implements.
Agent Swarms
Inside Hermes Workspace (Hermes Workspace overview).
Multiple agents working together.
For a mega project (research + planning + writing + optimising), swarms beat single agents.
Combined with Kanban, this is end-to-end SEO automation.
Deploying The Site
Once Hermes builds the site locally:
Option 1 — Manual to Netlify
- Open Netlify.
- Drag and drop your project folder.
- Done.
Option 2 — Hermes deploys for you
- Give Hermes your Netlify access token.
- "Deploy this website for me."
- Hermes deploys.
For most users, Option 2 is the smoother path.
What This Replaces
Hermes Kanban + Hermes builds = effectively replaces:
- Hiring an SEO consultant.
- Hiring a content writer.
- Hiring a web developer (for content sites).
- Days/weeks of manual planning.
For solo operators, this is dramatic leverage.
Common Setup Issues
1. Kanban won't initialise.
Make sure Hermes v0.12+ is installed.
2. Sync errors with Claude.
Use Claude Code to debug (Free Claude Code).
3. Kanban shows blocked agents.
Check API/model settings.
Usually wrong API for the assigned agent.
Why This Specifically Works
Three reasons.
1 — Comprehensive planning
The Kanban forces complete planning before execution.
Most SEO efforts skip planning.
2 — Visible task tracking
You see what's done, what's in progress.
Less drift.
3 — Multi-agent coordination
Different agents handle different parts.
Specialisation = better output.
Daily Reality
What it looks like running daily:
- Morning — give Hermes Kanban a new SEO mission.
- Wait 5-15 minutes for strategy.
- Approve/comment → it builds the site.
- Wait 30-60 minutes for full build.
- Deploy via Netlify.
Used to be weeks of work.
Now hours.
🚀 Want my full Hermes Kanban + SEO playbook? The AI Profit Boardroom has my Hermes Kanban setup, 2-hour Hermes course, OpenClaw 6-hour course, daily training, weekly live coaching. 2,800+ members. → Join here
FAQ — Hermes Kanban
Is Hermes Kanban free?
Yes — built into free Hermes.
Do I need Hermes v0.12?
Yes — earlier versions don't have Kanban.
Can it build sites that actually rank?
Yes — I've ranked multiple sites with this method.
See the proof in the video.
How long until rankings?
Same as any SEO — 30-90 days for noticeable traffic.
Can I use Kanban for non-SEO tasks?
Yes — works for any multi-step project.
Will my site be unique?
Yes — generated from your keywords + strategy.
Can I edit the output?
Yes — outputs are markdown files you can refine.
Related Reading
- Hermes Swarm — multi-agent coordination.
- Hermes Workspace — broader Workspace setup.
- Claude Code SEO Agent — Claude-side SEO automation.
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Hermes Kanban is the free feature most Hermes users haven't found yet — install today and you've added a full SEO website builder to your stack.