Hermes Kanban: Build A 50-Page SEO Site Free

Hermes Kanban is the new feature that turns Hermes Agent into a full SEO website builder — 50 pages, keyword research, internal links, all free. If you've been writing SEO content one post at a time, this changes everything about how you can scale.

This post covers what Hermes Kanban is, how to use it for SEO websites, how it built a 50-page site for me, and the real ranking results from this exact method.

The Quick Pitch

Hermes Kanban is a brand new feature inside Hermes Agent that most people don't know exists yet. It makes Hermes 10x more powerful for big projects.

You give it one goal and it plans your entire SEO strategy automatically — keyword clusters, content architecture, internal linking strategy, and 50+ pages mapped out, all before you write a single word. Then it builds the whole site. Free. Open source.

Real Ranking Results From This Method

Three sites I've used this exact method on are showing real numbers.

One site went from zero to 1,100+ clicks per day. Another went from zero to 346 clicks per day. A third went from zero to 25 clicks per day (hundreds per month).

All ranking on Google directly, plus ranking inside Google AI Mode for content and LinkedIn posts.

How To Set Up Hermes Kanban

Five steps to a working Kanban setup.

Step one is getting Hermes installed. If you don't have Hermes, see How To Setup Hermes Agent, and make sure you're on Hermes v0.12 or later. Step two is running the Hermes dashboard with hermes dashboard — it's hosted locally. Step three is initialising the Kanban with hermes gateway start followed by hermes kanban init, which launches the database and reads your Hermes profiles. Step four is assigning agents to the Kanban. You can use the Kanban with different Hermes agent profiles, and for SEO I have a specialised SEO writer profile. Step five is running a Kanban create command — hermes kanban create [your goal]. For example, "Build a 50-page AI SEO website targeting AI agent community keywords."

🔥 Want my Hermes Kanban SEO playbook? Inside the AI Profit Boardroom, I share my Hermes Kanban setup, SEO templates, and 30-day road map. Plus 2-hour Hermes course and weekly live coaching where you can share your screen for help. 3,000+ members. → Get the playbook

What Hermes Kanban Builds Automatically

For a single SEO mission, Hermes Kanban produces ten outputs that cover everything a good SEO consultant would deliver.

Strategic positioning covers why this site, who it's for, and what angle to take. Keyword strategy is cluster-based with each cluster having example keywords plus intent. Content architecture maps out pillar plus cluster pages. The on-page SEO template applies a standard format to every page. GEO (Generative Engine Optimization) optimises for AI search engines too. Link building strategy includes active link building plus digital PR angles. Conversion architecture lays out the site for conversions, not just rankings. Measurement KPIs tell you what to track. Quick wins identify low-hanging fruit to capture first. The implementation timeline gives you a realistic schedule for execution.

This is what real SEO consultants charge thousands for. Hermes Kanban does it free in 5-10 minutes.

How To Watch It Work Live

If you want to watch in real time, run hermes kanban watch. You see each Kanban task moving through stages, agent terminal output, and files being created.

For visual people, this is satisfying. For practical people, it gives you confidence the system is actually doing the work.

Then It Builds The Actual Website

After the strategy lands, comment on the Kanban post: "Build out the website."

A new task starts and Hermes builds the homepage, topic cluster pages, blog post structure, sitemap, meta tags and schema, CTA and conversion architecture, and internal linking. 50+ pages from a single keyword strategy.

This is the Hermes Swarm pattern applied via Kanban.

Goals + Agent Swarms

Two related features that pair well with Kanban.

Goals lets you set autonomous goals for an agent — for example, "Build out a new AI SEO website" or "Optimise my existing WordPress site." Give it the access token and it implements. Agent Swarms inside Hermes Workspace (Hermes Workspace overview) let multiple agents work together. For a mega project (research plus planning plus writing plus optimising), swarms beat single agents.

Combined with Kanban, this is end-to-end SEO automation.

Deploying The Site

Once Hermes builds the site locally, you have two options for getting it live.

Option one is manual to Netlify — open Netlify, drag and drop your project folder, done. Option two is having Hermes deploy for you. Give Hermes your Netlify access token and tell it "Deploy this website for me," and Hermes deploys.

For most users, Option 2 is the smoother path.

What This Replaces

Hermes Kanban plus Hermes builds effectively replaces hiring an SEO consultant, hiring a content writer, hiring a web developer (for content sites), and days or weeks of manual planning.

For solo operators, this is dramatic leverage.

Common Setup Issues

Three issues that come up most often.

Kanban won't initialise — make sure Hermes v0.12+ is installed. Sync errors with Claude — use Claude Code to debug (Free Claude Code). Kanban shows blocked agents — check API/model settings, usually the wrong API for the assigned agent.

Why This Specifically Works

Three reasons this approach delivers where others don't.

The first is comprehensive planning. The Kanban forces complete planning before execution, and most SEO efforts skip planning entirely. The second is visible task tracking — you see what's done and what's in progress, which means less drift over time. The third is multi-agent coordination, where different agents handle different parts and specialisation produces better output than a generalist trying to do everything.

Daily Reality

What it looks like running daily. In the morning, give Hermes Kanban a new SEO mission. Wait 5-15 minutes for strategy. Approve and comment, then it builds the site. Wait 30-60 minutes for the full build. Deploy via Netlify.

Used to be weeks of work. Now hours.

🚀 Want my full Hermes Kanban + SEO playbook? The AI Profit Boardroom has my Hermes Kanban setup, 2-hour Hermes course, OpenClaw 6-hour course, daily training, weekly live coaching. 3,000+ members. → Join here

FAQ — Hermes Kanban

Is Hermes Kanban free?

Yes — built into free Hermes.

Do I need Hermes v0.12?

Yes — earlier versions don't have Kanban.

Can it build sites that actually rank?

Yes — I've ranked multiple sites with this method. See the proof in the video.

How long until rankings?

Same as any SEO — 30-90 days for noticeable traffic.

Can I use Kanban for non-SEO tasks?

Yes — works for any multi-step project.

Will my site be unique?

Yes — generated from your keywords plus strategy.

Can I edit the output?

Yes — outputs are markdown files you can refine.